CoSign Iowa City was a collaboration between the ASM, the Iowa City Downtown District, the City of Iowa City, presenting sponsor MidWestOne Bank and the greater Iowa City community.
A thriving business district located in close proximity to the University of Iowa, this neighborhood featured over 150 property owners, retail and luxury stores, great restaurants and bars, book stores, galleries and public art.
At the end of a whirlwind timeline, the downtown received 12 new signs for the business district. There were initially 25 businesses engaged, 18 of which participated in the process and 70+ artists submitted 250+ sign designs. What made this collaboration so interesting was the innovative sponsorship model they developed to fund the project.